Center's notice for Gutkha advertisement! Shahrukh-Akshay-Ajay in the face of problems

Bollywood superstars Shah Rukh Khan, Akshay Kumar, and Ajay Devgn find themselves entangled in legal troubles yet again, this time over their endorsements for a Gutkha company. The issue has been brought to the attention of the Allahabad High Court, following a petition by an individual, with the Centre confirming that notices have been dispatched to the three actors.

This isn't the first time Akshay Kumar has faced backlash for promoting tobacco-related products. Last year, the actor was embroiled in controversy for advertising Pan Masala, which drew severe criticism. Under pressure, Kumar issued a public apology, pledging not to engage in such endorsements again. He acknowledged the dissatisfaction among his fans, stating, "My fans are not at all happy to see me in a spice ad. I will never advertise like that again."

Ajay Devgn, on the other hand, defended his stance on such advertisements, stating, "I have advertised cardamom." He argued that the responsibility should not lie solely on advertising if a product is deemed harmful, emphasizing the importance of discontinuing products causing harm rather than blaming the promotional material.

Despite these past controversies, a recent advertisement featuring all three actors has sparked fresh legal challenges. A case was filed in October, prompting the plaintiff to seek information on the actions taken. In response, the Centre informed the Allahabad High Court on Friday that notices had already been issued to the concerned individuals. Furthermore, it was revealed that a similar matter is under consideration in the Supreme Court, suggesting that the Allahabad High Court case should be dismissed.

The legal proceedings highlight the ongoing debate surrounding celebrity endorsements of potentially harmful products and the responsibilities actors bear in promoting such items. As the case unfolds, it remains to be seen how Bollywood's leading stars will navigate these legal waters and address the concerns raised by both the public and the judiciary.

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